DJ Khaled Proclaims New We The Finest Def Jam Partnership

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DJ Khaled is securing all the baggage. On Thursday (Feb. 9) in Miami Seaside, the social media savant, entrepreneur and Grammy-winning artist introduced quite a few partnerships for his We The Finest firm that features ventures with Def Jam, Snipes, Jordan Model and extra.

After a video intro from Sean “Diddy” Combs, DJ Khaled stepped into Mr. Chow for an hour-long press convention going over his agenda for 2023. The assembled Def Jam execs within the constructing was the primary trace that Khaled’s We The Finest Document label was partnering with Def Jam. It’s full circle for Khaled whose final 5 album had been launched by way of Epic Information and who was a label govt at Def Jam South.

“This new chapter marks a particular time for me,” stated Khaled from the stage. “The vitality at this level in my profession is at an all-time excessive and I’m grateful to Sir Lucian Grainge for permitting me to hitch his empire at this stage in my journey. Collectively, we’ll obtain even better heights and take it to the following stage. I really feel blessed and so impressed with renewed vitality. I’m excited to not solely associate, however to return again dwelling to Def Jam.”

Def Jam execs Tunji Balogun and LaTrice Burnette, who use to be his product supervisor, spoke excitedly of reuniting with Khaled. “We coming to f*ck shit up mainly,” stated Khaled after all of the Def Jam information was delivered.

There was nonetheless a lot extra to share because the famend sneaker collector ran down plans for extra footwear with Jordan Model (his batch of Air Jordan 5’s bought out in minutes late final yr) and SNIPES. For the latter, SNIPES CEO  Sven Voth introduced that this summer season will see the opening of a We The Finest SNIPES superstore in Miami Seaside. Jordan Model will even proceed to donate funds to the We The Finest Basis to additional its assist of Black communities.

To cap issues off, Khaled and his We The Finest Basis obtained keys to town from two mayors (Miami and Miami Seaside). God Did, certainly.