Final month, the 500px staff hosted our second Licensing webinar in our In Focus collection. In Focus dives deep into numerous Licensing and industrial themes to interrupt down subjects and ideas aimed to assist photographers develop their portfolios with content material sorts picture consumers are in search of.
Our newest webinar, In Focus: Capturing realness in industrial pictures, detailed the significance of realness and authenticity in industrial promoting. The 500px staff walked via numerous phrases and buzzwords generally used, and illustrated methods to shoot profitable content material for at the moment’s customers.
“It’s an thrilling time,” says our Group Supervisor, Logan Bales. “We’re experiencing a turning level inside promoting. Gone are the times the place manufacturers and corporations can ‘pull the wool over customers eyes’ and rely solely on ways. Right this moment customers are extra educated and are particularly conscious of selling and promoting methods that have been traditionally used.”
What does this imply? Effectively, the buyer model relationship is altering drastically, and we see extra customers being verbal of their expectations and wishes. Shoppers wish to see extra sensible and on a regular basis depictions of individuals and life of their promoting. They wish to cease chasing perfection and as an alternative concentrate on international impacts and values. This has led to manufacturers and corporations adopting extra relatable and real branding that builds belief and transparency that customers wish to see.
In case you are contemplating incorporating realness and authenticity into your industrial portfolio we extremely suggest you try the recorded webinar on our 500px YouTube channel and obtain the PDF in our 500px Licensing Discord to confer with. You’ll study key phrases, see actual life promoting examples, and study our industrial shoot technique that will help you benefit from your photoshoot. Plus, the 500px staff deconstructs numerous demographics that will help you strategically plan your shoots, and we give ample content material sorts and shot lists to work from!
Take a look at the recorded webinar right here and ensure to hitch our 500px Licensing Discord to remain updated on trending themes and webinars!
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