The 2022 500px Global Photography Awards serves creatives working with images and offers them an opportunity to showcase their talent and be rewarded for it. The second version of the competitors consisted of six classes: Technical, Storytelling, Industrial Content material, Documentary, High quality Artwork, and Panorama. At this time on the weblog we’re speaking with the winner of the Commercial Content class, Halyna Vitiuk, as she walks us by means of the BTS of her profitable picture and extra.
Hello Halyna, please introduce your self.
I’m a photographer from Odesa, Ukraine who got here to images on the age of 35 from the IT sphere and the world of on-line gross sales.
At first, I began as a business photographer and went to Artworks after the beginning of the warfare in my nation, Ukraine.
“Concentrate on good ideas and all can be good.” This previous Jewish knowledge is my essential motivation in life.
I really feel that proper now could be the time to share my creativity, assist Ukrainians, present the folks’s religion within the goodness and great thing about our world, and hope for one of the best.
My photos are rigorously ready and all the time have a shock ingredient. My model is obvious and shiny, with accents and contrasts on the similar time. Acquainted objects enthusiastic about uncommon presentation. This results in slight confusion and creates house for creativeness. These pop-art instruments assist to entertain a viewer, create a optimistic rhythm, and seize consideration. My artwork tells folks about pleasure, hope, religion, and goals, the simplicity of gorgeous issues, and a world by which nothing is unimaginable.
The profitable picture: “Sweets sweets sweets”
Industrial images has some inflexible necessities. For example, if there’s a recognizable place and no mannequin launch the picture received’t make the lower. What are issues that you simply take note when creating licensing content material?
Industrial images is a mix of artistry and authorized compliance. Whereas creativity is important to crafting photos that seize a viewer’s consideration, guaranteeing that the ultimate product is legally compliant is equally essential.
I method licensing content material creation as a balancing act between these two components. I should be attentive to the principles and laws governing business images, whereas nonetheless pushing my creativity to the sting to supply a picture that stands out.
Do you method your images follow in a different way when creating photos which are for licensing functions versus your individual private portfolio?
Sure, I do method my images follow in a different way when creating photos for licensing functions versus my private portfolio.
When creating photos for licensing, I focus extra on creating photos which are marketable and have a broad attraction to potential purchasers. This will contain incorporating particular themes or ideas which are in excessive demand, or taking pictures in a mode that’s well-liked amongst purchasers.
In distinction, when creating photos for my artwork portfolio, I’m extra centered by myself inventive imaginative and prescient and creating photos which are significant to me. This will contain experimenting with completely different strategies or topics that won’t essentially be marketable however are essential to me as an artist.
All photographers have their most well-liked gear. What’s yours, and what gear did you utilize to create “Sweets sweets sweets”?
I nonetheless have my first Canon 800d digital camera. It appears to me, that for the final 4 years, I can shoot with my eyes closed on it. For meals images, in my view it’s extra essential to shoot with lenses with a set focal size, as they supply glorious picture high quality.
For “Sweets sweets sweets”, I used a Canon EOS 800d with a Canon 50mm f/1.4 lens, a tripod for stability, and two Godox Advert 200 professional flashes. I additionally used frost movie and a little bit of backlight to make the chocolate and honey sparkle and style scrumptious.
Framing and taking the shot is barely a sliver of what it takes to make a robust picture. The opposite equally essential half is modifying, how did you utilize modifying instruments to raise your picture?
Enhancing is after all an integral a part of my artistic course of.
For the reason that summer time of 2022, I’ve been utilizing an iPad for photograph modifying, Lightroom (for shade correction), and Affinity Picture for work with layers or retouching.
For “Sweets sweets sweets” I used my cellphone Apple Xs. within the Lightroom utility, I made shade corrections and tweaked the feel and highlights on the candies. And within the Photoleap utility, I linked three frames on which the honey over the candies was extra lovely.
Utilizing a cellphone for modifying, or an iPad, was my aware alternative— I had causes for this. I really like the method of images itself, and I’m able to spend extra time taking pictures a clear image so that there’s a minimal of modifying later, and only a cellphone is sufficient. However I can’t suggest this approach to everybody.
I perhaps agree that, if in case you have the chance, study Photoshop.
Your work feels very impressed by shade. How do you utilize shade and different props so effortlessly? Maintaining the pictures excessive distinction and enjoyable whereas not feeling too busy?
Colour is a key a part of my images model and I like to play with shiny colours, or just one shade, to create photos which are visually placing and memorable. In my earlier career, earlier than images, I by no means labored with visible artwork, so I studied shade and shade combos. It’s solely with follow that I’ve developed an intuitive sense, and a few emotions of the right way to use shade and props to create compelling and memorable photos.
To maintain the pictures from showing too busy, I pay shut consideration to the composition and placement of the props and the topic within the body. I usually use unfavourable house to offer a visible break and draw consideration to the principle topic.
What are the perks you’ve skilled by means of submitting your work to licensing, and the way have you ever finessed your portfolio to have extra success when submitting business content material?
The licensing of my work has opened up an entire new world of alternatives to earn revenue from my artistic pursuits. The marketplace for my photographs is now the entire world and never simply the manufacturers I work with.
Having an outlined model may be key to thriving as a photographer and makes your work simple to establish. How have you ever been in a position to domesticate your individual model over time, and what do you recommend to different photographers who would possibly really feel overwhelmed and never know the place to start out?
Growing my images model was a gradual course of that advanced with follow. To search out your individual model, begin by experimenting with completely different strategies and types that resonate with you. Begin with an exploration of your passions and pursuits. What evokes you? What do you care about? Let your curiosity information you, and experiment with completely different strategies and approaches. Don’t be afraid to make errors or take dangers. It’s by means of trial and error that we study and develop as artists.
Have a look at the work of different artists for inspiration, however keep away from copying them too carefully. Growing a private model takes time and follow, however keep true to your imaginative and prescient and maintain pushing your self creatively.
I’m the kind of one who didn’t have a interest of images and a reference to visible arts. And, in 4 years, I managed to search out myself on this planet of images, profitable the competitors for 500px, and others. Subsequently, from my expertise, I consider that if in case you have a objective, work exhausting, and consider in your self, every little thing will work out.
Try the opposite 500px World Images Awards winners:
The Panorama Class Winner
The High quality Artwork Class Winner
The Technical Class Winner
The Storytelling Class Winner
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